Our work

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Our clients

ANALYSIS &
strategy
>
  • retail strategies / in-store audits
  • brand & marketing strategies
  • retail tours with commentary
Retail
design
>
  • architecture and in-store design
  • interior elements design
  • retail space remodeling
Retail
COMMUNICATION
>
  • branding, corporate identity
  • omnichannel campaigns
  • creative POS/POP solutions
Digital Retail
Solutions
>
  • digital media & signage consulting
  • creative blending of digital HW/SW
  • own solutions for retail network administration
In-house
production
>
  • pre-press, print production, 2D & 3D elements
  • print finishing & installation
  • distribution & logistics

For over a decade WELLEN has been developing retail strategies for major international brands. We live and breathe retail, offering end-to-end solutions that deliver positive brand experiences.

Our in-house strategic, creative and production teams are fully integrated to scale to any size of campaign. From gathering customer data to strategy formulation, execution, and measurement, there isn’t a phase of the campaign cycle we don’t have covered. We delight in helping our clients build and maintain a successful retail image through effective and targeted communication that has a direct impact on the bottom-line.

We believe, that through effective and directed communication at point of sales/retail we help our customers to deliver positive brand experience and drive sales.

Our team

Petr Šimek

Chief Executive Officer
Petr has been running WELLEN since 2004. He oversees all of the agency‘s creative outputs and provides clients with strategic insights. Petr brings a passion for retail, an eye for design and sharp business acumen. With more than a decade of hands-on retail marketing experience and travelling the globe in search of innovative retail concepts, Petr’s clients are assured of creative solutions. Petr has built the WELLEN team of research, creative, design and production experts to ensure successful project execution. Petr prides himself in building lasting relationships such as the more than 12 years with Vodafone. Petr is a longstanding member of POPAI and juror at IMC (Integrated Marketing Communications) European awards.

Katerina Wyllyams

Account Director
After her studies, Kate planned to spend a year travelling and skiing in Canada but an inpromtu job opprtunity took her to London where she worked for 14 years. She is an Account Director with international experience in marketing, design, brand and pre-press. She has worked at both a project and strategic level with global clients such as Unilever, P&G, Waitrose, Nestlé, Saisbury’s and Evian. Kate enjoys building trusting relationships to deliver exciting and innovative projects.

Jiří Szántó

Interactive Retail Manager
Jiří's previous focus was on online media promo campaigns and marketing. His passion for technology and projects connecting online and offline worlds drove him to retail. He has become a professional in new retail technologies and their implementation according to client needs.
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