Our work


For over a decade WELLEN has been developing retail strategies for major international brands. We live and breathe retail, offering end-to-end solutions that deliver positive brand experiences.

Our in-house strategic, creative and production teams are fully integrated to scale to any size of campaign. From gathering customer data to strategy formulation, execution, and measurement, there isn’t a phase of the campaign cycle we don’t have covered. We delight in helping our clients build and maintain a successful retail image through effective and targeted communication that has a direct impact on the bottom-line.

We believe, that through effective and directed communication at point of sales/retail we help our customers to deliver positive brand experience and drive sales.

Our team

Petr Šimek

Chief Executive Officer
Petr has been running WELLEN since 2004. He oversees all of the agency‘s creative outputs and provides clients with strategic insights. Petr brings a passion for retail, an eye for design and sharp business acumen. With more than a decade of hands-on retail marketing experience and travelling the globe in search of innovative retail concepts, Petr’s clients are assured of creative solutions. Petr has built the WELLEN team of research, creative, design and production experts to ensure successful project execution. Petr prides himself in building lasting relationships such as the more than 12 years with Vodafone. Petr is a longstanding member of POPAI and juror at IMC (Integrated Marketing Communications) European awards.

Ryan Brooks

National Manager
Ryan is a dynamic marketing professional with a diverse and accomplished resume in both advertising and communications. Focusing primarily in the areas of technology and new media, Ryan has created, managed and executed numerous retail programs for many well-established brands. Having spent time working both on the client and agency side, Ryan brings a well rounded view and strong sense of innovation in the retail space. A long-term resident of Toronto – Ryan adds extensive market knowledge and will lead all Canadian business development and client services.